MARKETING DEPARTMENT :: Business and Management Studies

MARKETING DEPARTMENTThe aim of this department is to make sure that the business producesgoods that consumers would privation to buy and sell.Activities of selling and sales department at SainsburysMarket Research this type of research is a research that Sainsburyswould like to find if a crossroad or a service is suitable for theconsumers. This is because they fucking find out what kind of products orservices the consumers wants. Sainsburys would also like to find out active if the product exists, if so, how would they manage to improveit.There are two types of research Sainsburys could use 1) fieldresearch and 2) desk research.Promotion this is to tell the customers that the products or servicesthat is gettable by advertising will encourage the customers to buythe products or services by offering promotions.Sales this provides that the goods and services are suitable tocustomers that they need or want. This area of department involvesmaking sales.This function helps Sainsburys to achieve the objectives. The steeringthey manage to do this is by increase their sales so that it increasesits market share or market segment. The market research is carried outto identify the customer needs. Sainsburys also would like toincrease their image name. This is because Sainsburys would like toprovide the customers with good products so that they can fulfil thecustomer needs and increase the sales within the promotion offers e.g.get one and get the second one free. Promotion is an important merchandise function for Sainsburys. This is because Sainsburys wouldlike to increase the awareness, attract new customers, and increasesales and profits. The marketing function for Sainsburys takes intoaccount the four marketing mix e.g. product, price, place andpromotion.How the marketing department helps Sainsburys meet objectives.Market research. When an organisation is in a market it is good thatyour can look at other activity in the market. Sainsburys is in themarket of an oli gopoly and few big firms run this kind of market. Oneof the objectives of Sainsburys is to gain market share. Sainsburyswill be expression to beat competitors. To beat competitors Sainsburyswill need to research and see what business activity they do compareto Sainsburys. If they research they can think of way to beatcompetitors in the market.Promotion. Promotion of products and Sainsburys plc is vital to them.Sainsburys will want everyone to know who they are and what productsthey sell. For Saisnburys to advertise products they do it throughthe marketing department. The marketing department will be expected topromote the products they sell to the correct audience.